Visit Maldives Corporation (VMC) has launched an outdoor advertising campaign across central London, designed to strengthen the Maldives’ brand visibility in the United Kingdom ahead of World Travel Market (WTM) London 2025, one of the world’s leading international travel trade events.
VMC said that the two-month Taxi Advertising Campaign brings a vibrant touch of the tropics to London’s streets, wrapping 100 taxis in the Maldives’ signature ocean blues and island imagery.
It said the initiative aims to capture the attention of high-value travellers, tourism professionals, and media attending WTM London, showcasing the Maldives as a premium travel destination during one of the most influential periods on the global tourism calendar.
VMC noted that five leading tourism partners have collaborated with Visit Maldives on this campaign: Kandima Maldives, Universal Resorts, Kaimoo Resorts and Hotels, Brennia Kottefaru, and Riu Atoll and Riu Palace Maldivas.
Each partner is represented through 20 branded taxis (40 supersides), creating 200 supersides circulating across central London’s busiest routes and high-traffic zones. The Corporation stated that the campaign is designed to elevate the Maldives’ brand presence, aligning with ongoing global marketing initiatives to position the destination as a premium, diverse, and experience-rich choice for travellers.
VMC further said that by contrasting London’s cool autumn atmosphere with the warm, inviting hues of the Indian Ocean, the campaign evokes a powerful sense of escapism, reminding audiences that paradise is only a flight away.
The Taxi Advertising Campaign extends Visit Maldives’ wider efforts at WTM London 2025, reinforcing the destination’s visibility in one of its key source markets.
