Jammu and Kashmir welcomed more than 17.8 million tourists in 2025, marking a strong year for the region’s tourism sector as improved connectivity, new attractions and diversified travel experiences continued to draw visitors.
Tourism officials said steady investment in infrastructure has played a key role in boosting arrivals. Upgrades to road networks and rail connectivity, including expansion works at Jammu-Tawi railway station, have improved access and eased travel for both domestic and international tourists.
Popular destinations such as Gulmarg remained key attractions, particularly during the winter season, with snow-based activities and adventure tourism supporting local livelihoods. Authorities said tourism-related services in hospitality, transport and guiding continue to provide income for thousands of residents.
The expansion of seasonal attractions has also contributed to sustained visitor interest. The opening of Bagh-e-Gul-e-Dawood, Kashmir’s first Chrysanthemum Garden, has added a new autumn draw, complementing established sites such as the Tulip Garden and encouraging travel beyond peak seasons.
Pilgrimage tourism continued to anchor visitor numbers, with steady flows to major religious destinations including the Vaishno Devi Temple. Officials said religious travel remains an important part of the tourism mix, supporting year-round occupancy for hotels and transport operators.
Alongside traditional sightseeing, authorities are promoting eco-tourism and adventure tourism to broaden travel offerings. Winter sports, nature-based experiences and community tourism initiatives are being positioned as part of a more sustainable and diversified tourism model.
Tourism officials said the sector’s performance in 2025 demonstrates growing confidence among travellers and reflects ongoing efforts to position Jammu and Kashmir as a year-round destination, with further infrastructure development and destination marketing planned to sustain growth. (Source: News Syndicate)
