The feature film "Zoya" produced under the Gender Ministry's domestic relations campaign "Geveshi Gulhun' has been launched.

The film highlights the problems that can arise due to family relationships, domestic violence, and the lack of support and cooperation that victims of such violence receive from their families.

The six-hour film is directed by Ashhar Ali. The screenplay was written by Ahmed Zareer. The film stars Shara, Adnan, and Mohammed Saeed and will be released on TV channels and streaming platforms soon.

The film was premiered at the Olympus by First Lady Fazna Ahmed.

The Domestic Relations Campaign was launched by the Ministry of Gender on July 15, 2020, to facilitate the building of a society free from domestic violence.

The campaign aims to raise awareness about domestic violence, provide information to empower victims of domestic violence, increase the quality of services provided to victims, and promote attitudes and behaviors to prevent domestic violence.

The campaign has so far undertaken many activities on behalf of the ministry including video songs, TV program series, radio drama series, children’s storybook series, billboards, magazines, booklets, and leaflets. The ministry said the household relations campaign is funded by the government budget and free assistance provided by the government of Pakistan.