Tourism Minister Dr. Abdulla Mausoom has inaugurated the “Maldives Border Miles”, a three-tiered loyalty program aimed to boost tourism.

Dr. Mausoom launched the program at a special virtual ceremony held to mark World Tourism Day 2020.

In a statement, Maldives Immigration said that 'Maldives Border Miles' is a tourism promotion program initiated by Maldives Immigration, and developed with joint stakeholders which include the Ministry of Tourism, Maldives Marketing, and Public Relations Corporation (MMPRC), and Maldives Airports Company Limited (MACL).

Immigration said that this program will be officially implemented on 1st December 2020 and that it is a three-tiered loyalty program for tourists.

It said that tourists who enroll in this program will earn points based on the number of visits and duration of stay. Additional points will be awarded for visits to celebrate special occasions.

It clarified that there are three categories in this program; Aida (bronze tier), Antara (silver tier), and Abaarana (gold tier). Each tier will be defined by a set variety of rewards, services, or benefits, which increase in value as members progress.

The Maldives Border Miles” program which was launched today is a program that will increase the popularity of Maldives as a tourist destination and provide a path for more marketing and advertising opportunities. In addition, I think that this will further enhance the popularity gained in the key markets of Maldives tourism
Dr. Abdullah Mausoom, Tourism Minister

Immigration said that it expected a boost in tourist arrivals after the introduction of the three-tiered loyalty program and it is also a golden opportunity for returning visitors to rediscover the best of Maldives.

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